Internal review · do not share externally
Five genuinely distinct creative directions for the front door — not recolors of one template. Each is a self-contained page with its own typography, palette, hero mechanic, and structure. Open each, then pick winners or kill any.
These are pre-counsel internal artifacts. All five honor the copy guardrails (no reserved words, the valley shown only as a labeled estimate, flat-fee-never-a-%, the not-legal-advice disclaimer in every footer). Nothing here is wired to a backend or cleared to publish.
Data-cinematic · dark cockpit
The cash-gap curve IS the hero — an animated line that plunges into the credentialing trough, then climbs. The number leads; the dial shrinks it.
Aa Space Grotesk · Inter · IBM Plex Mono
Voice-first · near-empty canvas
The front door is a conversation. One record button, a waveform, then the page assembles as a chat — the valley arrives as an artifact card.
Aa Fraunces · Hanken Grotesk
Editorial · long-form narrative
Reads like a magazine feature, not a product page. Oversized display type, a drop-cap lead, four chapters (Exit · Launch · Fill · Sustain), a pull-quote.
Aa Archivo · Newsreader
Interactive · product demo
The human-involvement dial actually works. Drag it and the work-routing, the valley trough, and the flat-fee reassurance all respond live.
Aa Sora · IBM Plex Sans/Mono
Calm restraint · authority
The anti-hype direction for skeptical clinicians. Whitespace, the flat-fee wedge as the thesis, the heritage track record, the number shown plainly.
Aa Inter Tight · Spectral