The number that almost stopped her
Dr. Kim had been an internist at a large Colorado health system for eleven years. The work was good. The income was stable. But the autonomy was gone, and she knew it.
When she finally decided to go independent, the first thing she did was estimate her valley — the cash-flow gap between her last employer paycheck and the first full insurance payment. She ran the math twice. The number came back six figures, spread across four to six months. She put the spreadsheet away and did nothing for four months.
"I had done the math. I knew what it cost to go. I just didn't know how to get from here to there without hemorrhaging savings and guessing the whole way through."
Dr. Kim, internal medicine · ColoradoExit — the 90-day clock nobody tells you about
Her employment contract had a 6-mile, 18-month non-compete and a 90-day notice clause. When she finally gave notice, PracticeElf's exit module flagged something she'd missed: her tail insurance needed to be elected within 30 days of termination, not 90. Missing that window would have meant losing her cheapest tail option — real money gone to a calendar miss.
The exit module also mapped her patient notification requirements — a state-law-specific 30-day window that her employment contract tried to limit but couldn't. Elf drafted the letter. She reviewed it in twenty minutes.
Launch — credentialing 8 payers at once
The average physician credentials with payers sequentially, waiting for approval from one before starting the next. Run that way, the payer windows — typically 90 to 165 days each — stack instead of overlap, and the valley stretches with them. PracticeElf runs all applications in parallel — prepped and tracked by Elf, filed by you or by our team on team plans — using a shared data packet built in the first week: NPI validation, DEA address confirmation, CAQH profile completion, and malpractice certificate formatting.
Dr. Kim submitted to 8 payers on the same day. Her first approvals came back just inside three months. Her last — a notoriously slow Medicare Advantage plan — cleared near the top of the 90–165-day window. She saw her first patient the week the first approvals landed, and her first paid claim arrived inside the 90–180-day valley she'd planned against.
"I thought credentialing was going to take six months because that's what everyone told me. PracticeElf showed me the actual timeline for each payer and held me to it."
Dr. Kim, internal medicine · ColoradoFill — the valley came in under her estimate
The valley wasn't just survivable — it came in under her model. Three factors kept it there: (1) billing setup routed through a partner clearinghouse instead of a standalone setup fee; (2) entity formation and EIN filings prepped by Elf for her review instead of open-ended attorney hours; and (3) the credentialing consultant she'd budgeted for was never needed.
The valley estimator on PracticeElf tracked her actual spend week by week. By the four-month mark she could see the trend running under her estimate. That visibility turned an anxiety spiral into a project plan.
Sustain — a flat fee, not a percentage
The billing company she'd originally intended to hire quoted 7% of collections. On a projected $400k of annual collections, that's $28,000 a year — every year, growing as she grows. PracticeElf's Done-with-you plan is a flat $799/month — about $9,600 a year, at any volume. (Illustrative arithmetic; her collections are her own.)
By the end of year one, the practice was carrying her. By month 18, she had hired a part-time front desk coordinator and was setting her own schedule — how many patients, which patients, which days.
What she'd tell the next physician
Dr. Kim now sends former colleagues from the health system to PracticeElf. Her advice to them is consistent: calculate your valley before you give notice, start your CAQH profile now even if you're not ready to leave, and don't let a billing company take a percentage of revenue you've already earned.
The valley is real. The fear of it is bigger than the valley itself.