Live product demo

Built for clinicians
going independent.

PracticeElf coordinates the exit, launch, and first patients — so the physician keeps ownership and Elf handles the ops. These tools are live.

MD/DO, NP/PA, Therapist · Employed → independent · Flat-fee pricing · No VC, no percentage of revenue

The complete launch track

One system from your last day employed to your first 12 months of operations.

01
Exit

Non-compete decode, tail coverage, savings runway, resignation letter, go-date.

02
Launch

Entity, NPI, CAQH, DEA, PECOS, state licensing, payer enrollment, EHR selection.

03
Fill

Website, Google profile, local SEO, referral network, first marketing campaigns.

04
Sustain

Billing, collections, payroll, license renewals, estimated taxes, HIPAA compliance.

05
Grow

Reviews, referrals, panel expansion, retention, and strategic second-year planning.

Three tools, live today

No account required for the first two. The dashboard requires sign-in.

Live · No login needed

Exit Readiness Audit

8 questions that surface the real blockers before you hand in your badge — non-compete scope, tail coverage gaps, savings runway. Physicians see their risk score and a prioritized action list in 3 minutes.

Take the audit
Live · No login needed

Cash-Gap Estimator

The "valley" is the credentialing period before insurance payments start. This calculator shows the realistic cash gap — low/mid/high range — based on practice type, overhead, and payer mix. Physicians see their number in seconds.

Calculate your valley
Full product · Sign-in required

Launch Dashboard

The full PracticeElf experience: a 5-lane board (Exit → Launch → Fill → Sustain → Grow), payer enrollment tracking, obligation deadlines, financial profile, and Elf — the conversational AI that captures numbers and drafts outreach.

Open dashboard
Elf · live conversation

You talk. Elf records and acts.

Tell Elf your numbers in plain English. He captures them into structured data — financial profile, payer tracker, obligation calendar — and surfaces your valley estimate in real time.

  • Financial profile captured from conversation — no forms
  • Valley estimate updates instantly from your real numbers
  • Payer applications, tasks, and contracts tracked as you go
Try it in the dashboard
Elf In-dashboard preview
Hi — I'm Elf. Tell me about your situation and I'll show you what your cash-flow gap looks like before you give notice.
I'm a hospitalist in Texas. I need $9k/month to live on, I have $95k saved, my monthly overhead is $22k, and my malpractice is claims-made.
✓ Saved to your financial profile
Got it. With $22k overhead and a claims-made policy, your window from last check to first payer payment typically runs 90–180 days. At that burn, practice overhead alone is roughly $66k–$132k; add your $9k/mo personal floor and a tail-premium estimate, and $95k covers the low end of the range, not the top. These are planning estimates — I refine them as your board fills in. Should I build out the full picture with your PECOS timeline?
Yes. And I submitted my Medicare PECOS application this morning.
✓ Added Medicare (submitted) to your payer tracker
✓ Added malpractice tail estimate to your cash flow
Medicare logged — a 60–90 day expected window, your board reflects it. Cash runway is ~3 months at $31k/mo burn ($22k overhead + your $9k floor); Medicare could start paying around month 3, commercial payers later. It's tight. To widen the margin: build more savings before notice, add a cash-pay stream, or start every application before you resign. Next: CAQH ProView — have you started your application?
Not yet. What do I need?
✓ Added CAQH ProView to your credentialing lane
Added it as your next milestone. CAQH is the universal payer repo — Aetna, BCBS, Cigna, and United in Texas all pull from it. Typically 2–4 hours to complete. You'll need: NPI, DEA, malpractice certificate, hospital affiliations, and your CV. Once attested, all your payer applications run in parallel.
How long until Medicare starts paying?
✓ Medicare first-payment window added to your timeline
PECOS submitted today — Medicare typically approves in 90–120 days. Estimated first payment window: September 21 – October 21. That's on your board now. Between now and then, two things move your revenue date earlier: CAQH attestation this week (all commercial payers pull from it — Aetna, BCBS, Cigna, United) and parallel payer applications the moment CAQH is attested. Want me to build out the full credentialing timeline with target completion dates for each step?

The opportunity

Why this is a software problem, not a staffing problem.

Market
35,000+

MDs and DOs leave employed positions annually in the US. NPs and PAs add another 15,000–20,000. The shift from hospital-employed to independent practice has accelerated since 2021.

The valley
4–6 mo.

Average credentialing lag before insurance payments start — the "valley" every independent practice navigates. The cash gap is typically $30,000–$150,000 depending on specialty and payer mix.

The checklist
50+

Distinct steps from resignation to first paid claim — entity formation, NPI, CAQH, PECOS, DEA, state licenses, payer apps, EHR, malpractice tail. Currently managed in spreadsheets and email threads.

Pricing
Flat fee

Physicians are burned by percentage-of-collections consultants who earn more as the practice succeeds. PracticeElf charges a flat fee — aligned with the physician, not with billing volume.

A working product, not a deck.

These features are live and in active use. The dashboard is invitation-only during our initial physician cohort.

Live · No login

Free tools

  • Exit Readiness Audit — 10-question risk score with prioritized action list. Takes 3 minutes.
  • Cash-Gap Estimator — credentialing valley calculator with low/mid/high range by specialty and payer mix.
Invitation-only cohort

Dashboard

  • 5-lane launch board: Exit → Launch → Fill → Sustain → Grow
  • Payer enrollment tracker with expected credentialing timelines
  • Cashflow & runway projection with data-driven valley chart
  • Obligation calendar — every deadline dated and tracked
  • Vendor & contracts register
  • Elf — the AI guide that captures numbers through conversation and tracks next steps
Building next

Next 90 days

  • Voice intake — Elf via phone call, so the physician can start the moment they decide to leave
  • Payer application drafting — pre-filled CAQH and payer forms from the physician's profile
  • Mobile-optimized dashboard for on-the-go credentialing updates
  • Practice analytics — revenue per payer, credentialing lag benchmarks

The model

Why this is a software problem — and what the unit economics look like.

Market
50,000+

Physicians leaving employed positions annually. NPs and PAs add 15–20k more. The shift from hospital-employed to independent has accelerated every year since 2021.

Revenue model
Flat fee

Monthly SaaS, never a percentage of collections. Three tiers from self-serve to done-for-you. The practice keeps every dollar of upside; we keep the recurring fee.

Engagement arc
6–18 mo.

Average customer span from pre-exit to stable first-year ops. Billing, credentialing, and growth work extends the relationship well past the initial launch.

Infrastructure
One AI layer

The same Elf — conversational capture, structured data, payer tracking — serves all three tiers. Marginal cost to serve scales far below revenue per customer as volume grows.

Unit economics
$5k–$14k

Estimated LTV at 18-month average engagement. Self-directed at $3.6k ACV ($299/mo); done-with-you at $9.6k ACV ($799/mo). Variable cost is API tokens — fixed cost is infrastructure already built.

Market estimates are based on AAMC, AMA, and BLS workforce reports. Revenue and engagement figures are illustrative of the model; actual results depend on cohort and tier mix.

The tailwind

Why this is happening now.

The structure of American physician employment is shifting — faster than any technology transition since the EHR mandate. PracticeElf is purpose-built for the moment when a clinician decides to go independent.

<50%

Physicians in hospital or health-system employment — for the first time since tracking began, the majority of U.S. physicians now work outside hospital-owned settings.

AMA 2022 Physician Practice Benchmark Survey
~21K

Physicians go independent each year — roughly 6% of the 350,000 employed base. The shift has accelerated post-2021 as PE consolidation and administrative burden push toward autonomy, with NPs, PAs, and therapists on the same path.

AMA Physician Practice Benchmark; MGMA survey data
90–180

Days, typically, between a physician's last employer paycheck and their first paid payer claim — the cash-flow valley that makes or breaks solo launches. This gap has always existed; AI finally makes it modelable, plannable, and financeable.

Based on typical payer credentialing timelines

How PracticeElf is different

Not a consultant. Not a broker. Something new.

The physician holds the dial. A 0–100% autonomy control lets clinicians decide how much Elf does automatically vs. routes for approval. Every action is audited. No black-box outsourcing.
One system, exit to sustain. Most tools help with one slice — credentialing, or billing, or practice management. PracticeElf covers the whole arc from resignation letter through first 12 months of operations.
Conversational capture, not form-filling. Elf gathers financial profile, vendor relationships, and obligation deadlines through conversation — then writes them to structured data. Clinicians talk; Elf records.
Built on PPS expertise. Physician Practice Specialists has credentialed hundreds of providers. The 51-step launch checklist, the valley benchmarks, and the payer timeline estimates are grounded in real casework — not generic advice.

Why not just hire a consultant?

How PracticeElf stacks up against the alternatives.

PracticeElf vs. alternatives — feature comparison
Capability PracticeElf Billing co. Credentialing service DIY
Exit planning & contract review guidance ~
CAQH, PECOS & payer credentialing ~ ~
Obligation reminders (DEA, license, CAQH re-attest)
Real-time cash-flow valley estimate
Vendor management & follow-up tracking
AI guide available 24/7
Pricing model Flat fee % of collections Per-payer fee Your time
Covers exit → launch → fill → sustain
✓ = fully covered · ~ = partial or requires add-on · ✗ = not included. Comparisons represent typical offerings; individual providers vary.

Ready to explore further?

Try the tools above, then reach out. We're talking to physicians, NPs, and therapists actively planning their exit.

For clinicians

See your numbers before you give notice.

Free Exit Readiness check — your valley estimate, credentialing timeline, and first three moves. Takes 3 minutes. No card, no login.

Start free
For investors & partners

Interested in the business or a partnership?

Reach out directly. We're talking to healthcare-aligned funds, credentialing service networks, and practice management groups exploring distribution.

Email us